Case Study · Website · SEO · Google Ads
Midwestern Industrial Equipment
We transformed an outdated web presence into a connected growth platform, combining a new website, continuous SEO page buildouts and strategic Google Ads to generate and track qualified leads.
Industry: Industrial Equipment
Markets: Piqua, Dayton, Cincinnati+
Scope: Website, SEO, Google Ads
The Brief
Built For More Than a Launch.
Midwest needed more than a visual refresh. We built a clearer website foundation, paired it with continuous SEO expansion, and launched tightly focused Google Ads campaigns, connecting the entire system to forms, calls and performance reporting.Every website is built with
Website Foundation
A custom, responsive website with clearer navigation, stronger calls to action and dedicated paths for equipment, service, parts and rentals.
Continuous SEO Growth
Ongoing service and location page buildouts, internal linking and search-focused content designed to strengthen authority over time.
Strategic Google Ads
Tightly focused paid-search campaigns built around high-intent services, local markets and conversion-ready landing paths.
Lead Tracking & Reporting
Connected calls, forms, website activity and advertising results brought into one client-friendly reporting view.
Problems We Solved:
Three barriers standing between Midwest and online growth.
The opportunity was larger than a website redesign. Midwest needed a stronger digital foundation, a more disciplined paid-search strategy and an ongoing plan for building visibility long after launch..
01
WEBSITE FOUNDATION
An outdated website was limiting clarity and conversion.
The previous site made it difficult to communicate the full range of equipment, service, parts and rental capabilities, and gave visitors too few clear paths to take action.
How we Solved It:
A modern, conversion-ready website with clearer navigation, dedicated service paths and connected request forms.
02
GOOGLE ADS STRATEGY
Paid search was not structured to perform efficiently.
The previous campaign strategy lacked the focus needed to connect high-intent searches with the right ads, landing experiences and measurable conversion actions, and utilized broad match keywords leading to wasted ad spend and irrelevant searches.
How we Solved It:
Tighter keyword targeting, more intentional campaign structure and tracked landing paths designed to reduce wasted spend.
03
ORGANIC GROWTH
The website had no system for compounding visibility.
A one-time launch could not support every service, location and future search opportunity the company needed to pursue.
How we Solved It:
Continuous SEO page buildouts, internal linking and ongoing improvements that keep expanding Midwest’s digital footprint.
Feeding the Growth Engine.
The website is the foundation, not the finish line. Continuous SEO page buildouts expand organic visibility while focused Google Ads campaigns capture immediate demand. Both channels feed the same tracked conversion system, giving Midwest a clearer view of what is producing real leads.
Website
Clear navigation, service paths, conversion forms and connected tracking.
SEO Page Buildouts
New service and location pages that expand visibility and website authority.
Google Ads
Focused campaigns that reach customers actively searching for equipment and service.
Engine
Calls, forms, advertising activity and website performance are organized into a clear reporting view the client can understand.
Website
A conversion-focused destination that turns interest into action.
SEO
Search visibility that expands and compounds over time.
Google Ads
Immediate reach that captures active demand and produces measurable opportunities.
Three Services. One Growth System.
