What is brand identity?

brand identity is more than just a logo or a color palette—it’s the visual and emotional foundation of how your business is perceived. It’s the sum of your voice, tone, typography, imagery, and messaging, all working together to create a consistent and memorable experience across every touchpoint. A strong brand identity builds trust, communicates your values, and sets you apart in a crowded market. At its core, it’s not just how you look—it’s how you make people feel, and how clearly you tell your story.

Why brand identity matters

Brand identity is important for a company because it shapes how customers perceive and connect with your business. It creates consistency across all channels—whether it’s your website, packaging, ads, or social media—building trust and recognition over time. A clear, cohesive brand identity helps differentiate you from competitors, communicates your values and personality, and makes your business more memorable. Ultimately, it lays the foundation for stronger customer relationships and long-term brand loyalty.

Brand Overhaul

A brand identity overhaul is a strategic refresh of how your brand looks, feels, and communicates. It goes beyond a new logo—it’s about realigning your entire visual and messaging system to better reflect who you are, who you serve, and where you’re headed. Here’s what’s typically involved:

🔍 Brand Discovery & Strategy

  • Brand audit (current assets, messaging, perception)

  • Competitive and market analysis

  • Clarifying mission, vision, and values

  • Defining brand positioning and voice

🎨 Visual Identity Redesign

  • Logo redesign or refinement

  • New color palette, typography, and iconography

  • Brand imagery and photography guidelines

  • Design system (for consistency across platforms)

🗣️ Messaging & Tone of Voice

  • Brand tagline and key messaging

  • Voice and tone guidelines

  • Boilerplate descriptions (for web, social, press, etc.)

🛠️ Implementation Assets

  • Business cards, signage, packaging (if applicable)

  • Website redesign

  • Social media templates and digital assets

  • Brand guidelines document (the playbook)

🔄 Rollout Plan

  • Internal brand launch (staff alignment)

  • External rollout strategy (timing, announcements, content updates)

  • Ongoing brand governance

A brand identity overhaul is an investment in clarity, credibility, and connection—setting the stage for stronger recognition and long-term growth.

Let’s Work Together

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At 1922 Creative we are committed to creating successful brand design, development and marketing strategies. Weather a new start up or existing company consult with us to learn how we can improve your brand and strategize to get more consumers knocking at your door. We are ready to help.