Every tried to access a website on a mobile device or tablet and it takes WAY longer to find the information you are looking for? That is if you even were able to find it. If you are like me, I exited the website before I even tried. There is nothing more frustrating than not being able to read or navigate a website because its no responsive. It’s not uncommon to stumble across websites like this. In fact, many companies that are multi-million dollar operations are still paying website agencies to run these almost worthless websites. Why? Good question. Maybe it’s the fact that they will have to pay for a redesign, or search for another web agency, or simple because no one has thought of the issue their website is presenting to its consumers.
Not only is it presenting a terrible user experience, Google does not like it. Nope, not one bit! In fact – they are penalizing you in search.
Having an outdated website is probably the worst thing you can have for the sake of online growth and being buddy buddy with Google.
If you want to know more ways Google is penalizing your website, we created a page dedicated to why Google doesn’t like you. You can view it here.