Are you being found on Google?

How to show up on Google for local searches, a question we get asked all the time.

In this ever evolving digital age where the internet is king, appearing in local search results on Google is crucial for businesses looking to attract nearby customers. Local searches, such as “machine shop near me” or “machine shop in [city name],” are common among consumers who are ready to make a purchase or visit a business. To capitalize on this opportunity, it’s important to optimize your online presence for local search. Below, you can see how we ensure your business shows up on Google for local searches:

Local SEO Services | Get Found in Your Market

At 1922 Creative, we have expertise in Local SEO and AI strategies that help your business show up when customers are searching in your area. Whether you’re a contractor, service provider, or brick-and-mortar business, our Local SEO services ensure that your company is visible on Google search, Google Maps, and AI-powered search engines right where it matters most.

Why Local SEO Matters

When potential customers search for services like “roofing company near me” or “best plumber in [city]”, they’re ready to buy. If your business isn’t optimized for local search, those leads go straight to competitors. Our Local SEO approach helps you:

  • Appear in Google’s local pack, maps, and organic search results

  • Build keyword-rich local landing pages for your services

  • Optimize your Google Business Profile for maximum visibility

  • Generate more reviews and trust signals that customers rely on

  • Stay visible in both traditional search and AI-driven search tools

Local SEO for AI Search Engines

Search is changing, and AI-driven tools are reshaping how customers discover businesses. To stay ahead, your website needs the right structure and content. At 1922 Creative, we design Local SEO strategies that:

  • Continuously build out pages targeting local keywords and search phrases

  • Use schema markup so AI can understand and recommend your business

  • Optimize for voice search and question-based queries

  • Keep your content relevant so you’re always found in local search results

Some things you can do to enhance your SEO and AI appearance.

Search is changing, and AI-driven tools are reshaping how customers discover businesses. To stay ahead, your website needs the right structure and content. At 1922 Creative, we design Local SEO strategies that:

  • Continuously build out pages targeting local keywords and search phrases

  • Use schema markup so AI can understand and recommend your business

  • Optimize for voice search and question-based queries

  • Keep your content relevant so you’re always found in local search results

1. Optimize Your Google My Business Profile

Google My Business (GMB) is a tool that allows businesses to manage their online presence across Google, including Search and Maps. An optimized GMB profile can significantly enhance your visibility in local search results.

Here at 1922, we have the experience and knowledge to properly setup GMB profiles for companies.

  • Claim and Verify Your Business: If you haven’t already, claim your business on GMB and verify it. This establishes your business as a legitimate entity.
  • Complete Your Profile: Fill out all relevant information, including business name, address, phone number, website, hours of operation, and business category.
  • Add Photos: Upload high-quality photos of your business, products, and services. Visual content attracts more attention and can improve your ranking.
  • Gather Reviews: Encourage satisfied customers to leave positive reviews on your GMB profile. Respond to reviews to show engagement and improve your reputation.

2. Optimizing Your Website for Local SEO

 

Local SEO involves optimizing your website to rank better for local search queries. Here are some key strategies we implement when ranking for search.

  • Use Local Keywords: We Incorporate local keywords naturally throughout your website content, including in titles, meta descriptions, headers, and body text.
  • Create Service/Product-Specific Pages: If your business has multiple services or products, we can leverage SEO by developing additional pages with unique content and copy focused on a specific product/service.
  • Embed a Google Map: We embed a Google Map on your contact or location page to make it easier for customers to find you.

3. Create Local Content

Producing content that is relevant to your local audience can improve your local SEO efforts.

  • Write Local Blog Posts: We create blog posts about local events, news, or issues that relate to your business. This content can attract local readers and improve your relevance in local searches.
  • Sponsor Local Events: Participate in or sponsor local events and write about them on your website. This not only boosts local engagement but also provides valuable backlinks.

Here at 1922, we have the experience and knowledge to properly setup GMB profiles for companies.

4. Schema Markup

Schema markup, or structured data, is code added to your webpages to help search engines better understand a websites or web pages content.

• Add Local Business Schema: In our SEO plan, we implement local business schema throughout your website. This allows search engines another way to see detailed information about what a specific page, product, or article is about and can help boost your rank in local search.

Schema markup still isn’t being utilized by a lot of websites. We recommend all businesses serious about SEO to have schema markup implemented into their website.

7. Encourage and Manage Online Reviews

Reviews can be an important factor in local SEO.

  • Request Reviews: Actively ask customers to leave reviews on Google and other review platforms.
  • Respond to Reviews: Engage with reviewers by responding to their comments, whether positive or negative. This demonstrates customer service and may improve your local SEO.

We have a strategy for getting past customers to leave reviews. Interested? Ask us about it!

Grow Your Business with Local SEO


With 1922 Creative’s Local SEO services, you’ll have more than just a website, you’ll have a complete system for attracting local customers, winning leads, and growing your business.

Contact us today to start building a Local SEO strategy that gets your business found first.

Hello, I’m Kyle. Owner of 1922 Creative. Give us a call or fill out the form to discuss your website or online presence issues.

My agency is committed to helping businesses thrive!

Schedule a Consultation to See How We Can Help Your Business.